Outreach Details
State Agency: South Carolina
Campaign Name: "Let 'em Work, Let 'em Live"
Description: This campaign places the viewer/motorist in the place of a highway worker. Public awareness efforts included public service announcements, news releases, news conferences, bumper stickers, billboards, slogan on signs in construction projects, flagging operations video, handbooks, and ad slicks. It is a requirement of each project for the contractor to notify the local media of any lane closures, detours, etc.
Themes: "Let 'em Work, Let 'em Live"
Video PSAS: "At the Office" and "In the Elevator".
Publications: Videos, handbooks and news releases.
Materials: Bumper stickers and bill boards.
Website: http://www.scdot.org/ArtMan/publish/article_154.shtml
Notes: This campaign received the 2007 Roadway Safety Award. See http://www.roadwaysafetyawards.org/2007BestPractices/SCaward2.htm for award information.
